A successful laundry business plan should include an executive summary, company description, market analysis, organizational and management structure, service line description, marketing and sales strategy, financing request, if applicable, financial projections and an appendix. Describe your services or products. The business plan should have a section that explains the services or products you offer. This is the part where you can also describe how they fit together. The first task is to conduct thorough market research to identify the target market and understand the competition. This includes analyzing customer preferences, demographics, and their expectations of laundry service. Next, it is essential to determine the type of laundry business to be established. Options range from self-service laundromats.