Lincoln Electric Case Study. 1. When carrying out the case study analysis, you must assume the role of a consultant, that is, assume the role of a professional. 2. Your approach to the case study, as in all aspects of the subject, should demonstrate an interest in acquiring knowledge and new skills and not focus too much on grades and grades. Lincoln Electric has been at the forefront of the country's culture. USA. James Lincoln realized that treating people fairly and understanding their needs will sustain business in the long run. For example, when the United States was in recession, many major corporations laid off their employees. Case Title: Organizational Culture and Incentives at Lincoln Electric Table of Contents Introduction: An Overview of the Case Study Case Discussion Questions from SWO T Analysts Introduction: